Privacy Policy
EffectiveRoof LLC (“EffectiveRoof,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit effectiveroof.com (the “Site”), contact us, or use our services (collectively, the “Services”).
By using the Site or Services, you consent to this Policy. If you do not agree, please discontinue use.
1) Who We Are & How to Contact Us
EffectiveRoof LLC
28 Orchard Street, Garfield, NJ 07026, USA
Phone: (862) 304-0255
Email: info@effectiveroof.com
If you have questions about this Policy or wish to exercise privacy rights, contact us at the details above.
2) Information We Collect
a) Information you provide directly
Contact & Identity Data: name, email, phone number, address, company, project details. Communications: messages sent via forms, email, phone, SMS, chat, or social media. Reviews/Testimonials: content you choose to publish or authorize us to use. Job Applications (if applicable): résumé/CV and related employment data.
b) Information collected automatically
Usage & Device Data: IP address, browser type, device identifiers, operating system, referring pages/URLs, pages viewed, links clicked, time/date stamps, approximate geolocation (city/region), session duration. Cookies & Similar Technologies for functionality, analytics, and advertising.
c) Information from third parties
Advertising & Analytics partners; social networks; lead partners/directories when you request quotes.
3) How We Use Personal Information
- Provide, operate, and improve the Site and Services
- Respond to inquiries; schedule inspections; prepare quotes and contracts
- Send transactional messages (appointment confirmations, service updates)
- Analytics, performance measurement, and quality assurance
- Detect, prevent, and address security or technical issues and fraud
- Comply with legal obligations and enforce terms
- Provide marketing/advertising, including remarketing/retargeting and audience measurement where permitted by law
GDPR/UK GDPR bases (where applicable): performance of a contract, legitimate interests, consent (where required), and legal obligations.
4) Cookies & Tracking Technologies
We use first-party and third-party cookies/pixels for functionality, analytics, and advertising.
You can manage cookies via your browser/device. To learn about interest-based advertising and opt-out choices, visit:
- Digital Advertising Alliance
- Network Advertising Initiative
- Google Ads Settings
- Google Analytics Opt-Out Add-On
5) How We Share Information
Service Providers/Processors (hosting, analytics, advertising platforms, CRM, billing, email/SMS, support, security); Business Transfers; Legal & Safety; With Your Consent. We do not sell personal information for money. We may “share” limited online identifiers for cross-context behavioral advertising per applicable laws.
6) Data Retention
We retain personal information as needed to provide Services, comply with law, resolve disputes, and enforce agreements, then delete or de-identify when no longer necessary.
7) Security
We implement reasonable safeguards to protect personal information. No method of transmission or storage is 100% secure.
8) Children’s Privacy
The Site and Services are not directed to children under 13. We do not knowingly collect information from children under 13; contact us to delete if you believe we have collected it.
9) International Visitors & Transfers
We operate in the United States. If you access the Site from outside the U.S., your information may be processed in the U.S. and other countries with different data laws. We rely on appropriate safeguards where required.
10) Your Privacy Rights & Choices
Email/SMS marketing: Opt out via unsubscribe links or reply STOP; transactional messages may continue.
Interest-based advertising & analytics: Use the links in Cookies & Tracking above.
State privacy rights (e.g., CCPA/CPRA): Residents may have rights to know/access, correct, delete, opt out of sharing for cross-context ads, and not be discriminated against. To exercise, email privacy@effectiveroof.com or info@effectiveroof.com, or call (862) 304-0255. We may need to verify your identity; you may designate an authorized agent.
EEA/UK rights (GDPR/UK GDPR): You may request access, rectification, erasure, restriction, portability, or object to processing based on legitimate interests or direct marketing. Withdraw consent where used. You may lodge a complaint with your local authority.
11) Do Not Track
Browsers may offer Do Not Track signals; because no industry standard exists, we do not respond to DNT. We honor legally required opt-out mechanisms described in this Policy.
12) Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for their privacy practices. Review their policies before providing information.
13) Changes to This Policy
We may update this Policy periodically. If we make material changes, we will post the updated version on the Site and modify the “Last Updated” date. Continued use after changes constitutes acceptance.