Cookie Policy

Last Updated: October 13, 2025

EffectiveRoof LLC (“EffectiveRoof,” “we,” “us,” or “our”) uses cookies and similar technologies on effectiveroof.com (the “Site”). This Cookie Policy explains what these technologies are, why we use them, and how you can control them.

If you have questions about this Cookie Policy, contact: info@effectiveroof.com. For how we process personal information, see our Privacy Policy.

1) What are cookies and similar technologies?

Cookies are small text files stored on your device when you visit a website. Pixels/Beacons are tiny code snippets that load when you view a page or open an email. Local Storage/Session Storage are browser-based storage mechanisms used for preferences and performance. SDKs are in-app equivalents of cookies used by mobile apps (not typically used on our Site). Cookies can be first-party or third-party, session or persistent.

2) Why we use cookies

3) Categories of cookies

A. Strictly Necessary (Essential) — Required for the Site to function (navigation, secure areas, fraud prevention, consent management). These cannot be switched off via our banner.

B. Performance & Analytics — Help us understand how visitors use the Site. Set only with consent where required.

C. Functionality — Remember choices and provide enhanced features.

D. Advertising & Targeting — Deliver more relevant ads, limit frequency, and measure ad effectiveness (including remarketing). Set only with consent where required.

E. Social Media — Enable social sharing and engagement features; may track across other sites.

4) Cookies we use (examples)

Names/durations can vary; your exact list is shown in “Manage Consent Preferences” in our footer.

Essential (first-party): __cf_bm, __cfruid; cookie_consent, cmplz_* or __consent_*; wp_*, woocommerce_* (if applicable).

Analytics: Google Analytics (_ga, _ga_*, _gid, _gat); Microsoft Clarity/Bing (_clck, _clsk, MUID) if used.

Advertising: Google Ads/DoubleClick (_gcl_au, IDE, test_cookie); Microsoft Advertising (_uetsid, _uetvid, MUID); Meta Pixel (_fbp).

Social: Share widgets or embedded content (e.g., Meta, YouTube/Vimeo) may set their own cookies when enabled.

5) Your choices: consent, opt-out, and browser controls

Consent banner: accept all, reject non-essential, or customize via our banner. Update anytime via “Manage Consent Preferences” in the footer.

Browser controls: You can block/delete cookies; blocking essential cookies may break parts of the Site.

Do Not Track & GPC: We respect legally recognized signals where required; GPC is treated as a request to opt out where applicable.

Analytics opt-outs: Google Analytics Opt-Out

Interest-based ads choices: DAA, NAI, YourAdChoices (EU)

6) U.S. state “Do Not Sell or Share” and targeted advertising

Certain state laws define “sharing” for cross-context behavioral advertising. Our use of some third-party advertising cookies/pixels may be considered “sharing.” Residents of applicable states can opt out via “Manage Consent Preferences” or by emailing privacy@effectiveroof.com. We honor GPC signals where applicable.

7) Third-party partners & their controls

8) How long cookies last

Session cookies expire when you close your browser. Persistent cookies remain until expiration or deletion. Specific durations appear in the consent panel.

9) Changes to this Cookie Policy

We may update this Cookie Policy periodically. If changes materially affect how we use cookies, we will post the updated version with a new “Last Updated” date and take reasonable steps to notify you.

10) Contact us

EffectiveRoof LLC
28 Orchard Street, Garfield, NJ 07026, USA
Email: info@effectiveroof.com | (862) 304-0255